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Employment Academy hosts innovative bike donation

16 May 2016

Clear, a marketing strategy consultancy, has come up with an innovative idea for a donation to Thames Reach, building several bicycles which have been presented to their recipients at the Employment Academy.

The company, which has been a corporate partner since May 2015, agreed unanimously that it wanted to donate brand new bicycles to Thames Reach service users, but to make the gift more personal, the Clear staff wanted to build the bikes themselves and combine the activity with a team development day.

The gifts were handed over at the Employment Academy last December to four service users in a position to benefit considerably from the increased independence a bike can afford.

The donation is just one area in which Clear has been supporting Thames Reach over recent months. Specialists from the agency are helping develop a strategy to attract new supporters to the charity, and one staff member has recently completed the North London Half Marathon.

Damian Symons, CEO at Clear, said: “We’re an active bunch at Clear and helping others be active makes us happy. So, as part of our Clear 2015 Christmas Event, we were keen to create a small gift for Thames Reach that would help service users be mobile and active. With this in mind, a bike building event seemed the perfect option. All got involved, all got stuck in, and by the end of the afternoon, our teams had built four bikes for Thames Reach service users. 

“The issue of homelessness is an important one for people that work at Clear because it’s so visible where we work in Soho. We feel hugely energised about the fabulous work that Thames Reach do, and hugely motivated about our partnership,” he added.

Martyn Robson, Head of Business Development at Thames Reach, said: “We are particularly grateful to the staff at Clear for this innovative idea;it is completely in line with our ethos of empowering service users and enabling them to pursue a meaningful activity, whether that is work, training or a personal interest.

“This is an exciting, hands-on partnership that shows what can be achieved when the two parties share a common understanding.”

Bike handover
Bike recipients Janusz (far left) and Trevor (far right) with Thames Reach staff members Martyn Robson (centre left) and Michael Hegarty.